Hillside Web Design

Effective Date: 02-23-2026

Last updated Date: 08-18-2026

Privacy Policy

HILLSIDE WEB DESIGN LLC

1. Introduction

HILLSIDE WEB DESIGN LLC (“Company,” “we,” “us,” or “our”) is committed to protecting the privacy and security of your personal information. This Privacy Policy describes how we collect, use, store, disclose, and safeguard personal data in connection with our managed website and lead-response services, which may include website forms and analytics, lead capture and delivery, CRM storage and routing, missed-call text-back, review requests, reputation workflows, SMS/text messaging, email communications, and optional AI-powered voice assistant services.

This Privacy Policy applies to all individuals who interact with our services, including:

  • Business clients and their customers or leads who use website, lead-response, reputation, messaging, or AI call-handling services
  • Prospective customers who opt in to receive product information or other requested communications
  • Individuals who contact businesses that use our lead-response or AI-powered call-handling services
  • Visitors to our website(s)

By engaging with our services, providing your personal information, or opting in to receive SMS messages from us, you acknowledge and agree to the practices described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our services or provide us with your personal information.

2. Information We Collect

We may collect the following categories of personal information depending on how you interact with us:

2.1 Information You Provide Directly

  • Full name
  • Phone number(s) (mobile and/or business)
  • Email address (if provided)
  • Business name and role (for business clients)
  • Any information you voluntarily share during a phone call with our AI voice assistant or during direct communication with our team

2.2 Information Collected Through Our AI Voice Assistant

When you call a business that uses an AI-powered call handling or receptionist service, the assistant may collect:

  • Your name (if provided during the call)
  • Your phone number (via caller ID or as provided by you)
  • A summary of the conversation between you and the AI assistant, including the nature and purpose of your call

2.3 Information Collected via SMS Interactions

  • Mobile phone number
  • Opt-in and opt-out status and timestamps
  • Message delivery and interaction data (e.g., timestamps, delivery status)
  • Message content where needed to deliver, route, support, or record the conversation

2.4 Information Stored in Our CRM

  • Contacts, leads, customer records, form submissions, and other business information provided by a Hillside client or generated through an enabled workflow
  • Review and customer information used for reputation or review-request workflows where applicable
  • Opt-in consent records (date, time, and method of consent) where a messaging program uses them
  • Communication history, routing information, and workflow status relevant to the business relationship

2.5 Automatically Collected Information

When you visit our website, we may automatically collect:

  • IP address
  • Browser type and version
  • Device information
  • Pages visited and time spent
  • Referring URL
  • Interactions with private postcard preview pages, including the preview viewed and campaign source

We do not collect sensitive personal information such as Social Security numbers, financial account numbers, health information, or government-issued identification numbers.

3. How We Collect Your Information

We collect personal information through the following methods:

  • Website forms and lead delivery: Through forms, landing pages, and other website interactions, and through reasonable integrations, webhooks, APIs, or email delivery methods used to send website leads where the business needs them.
  • Client systems and workflows: From CRM events, status changes, completion signals, review workflows, or other information a business client connects to Hillside.
  • AI voice assistant interactions: When you place a call to a business using an AI-powered call handling or receptionist system, the assistant may collect your name, phone number, and a summary of your conversation to facilitate routing and follow-up.
  • SMS and email interactions: Through messages sent or received as part of an enabled client or Hillside communication workflow, including missed-call text-back, website lead acknowledgments, review requests, and follow-up messages where applicable.
  • Verbal or web opt-in: When a messaging program uses a verbal or web-based opt-in, consent information may be recorded in the relevant CRM or messaging system.
  • Direct Communication: Through emails, phone calls, or other direct interactions you initiate with us.

4. How We Use Your Information

We use the personal information we collect for the following specific purposes:

4.1 Lead, Messaging, and Reputation Workflows

Depending on the services configured for a business client, we may use personal information to:

  • capture website leads and deliver them to a connected CRM, email inbox, or another reliable destination;
  • send an optional immediate acknowledgment after a website form submission;
  • send a missed-call text-back message where that service is enabled;
  • send or support appointment, follow-up, review-request, or reputation-management workflows; and
  • monitor, route, store, and support communications connected to the client’s business.

The exact workflow, message content, recipient, and frequency depend on the client’s configuration and the information available to Hillside.

4.2 AI Voice and Call Summary Services

When enabled for a business client, an AI-powered voice assistant may handle calls, create summaries, route information, or support follow-up. A call summary or other call information may be shared with the business owner or authorized representative through the configured communication channel.

4.3 CRM and Lead Management

We may store and process contacts, leads, form submissions, customer information, communication history, workflow status, routing details, and consent records in CRM or related systems to deliver the configured services and maintain business records.

4.4 Product Information and Direct Communications

When a prospective customer requests information or expressly opts in to a specific communication, we may send the requested product information, demonstration link, or other communication described at the time of consent. A separate message is not sent unless the relevant program and consent allow it.

4.5 Service Improvement and Operations

We may use aggregated, de-identified data to improve our services, AI assistant performance, and overall business operations.

5. SMS Messaging Program Details

5.1 Program Description

Depending on the service and configuration, Hillside or a Hillside client may use SMS for:

  1. Missed-call text-back: An automated response after a call is missed.
  2. Website lead acknowledgment and routing: An optional acknowledgment or notification connected to a website form lead.
  3. Review requests and reputation workflows: A request for feedback or a review after a reasonable customer or completion signal, when available.
  4. Follow-up and appointment communications: Messages connected to a configured Full Service workflow.
  5. AI call summaries or support notifications: Messages to a business owner or authorized representative when an AI call-handling service is enabled.
  6. Requested product information: A one-time or otherwise specifically described message when a prospective customer opts in.

Message frequency varies by service, events, customer actions, and configuration. Not every service uses every message type.

Consent and opt-in steps depend on the particular messaging program and whether Hillside or a business client sends the message. Where a program requires opt-in consent, the applicable consent language and records are maintained in the relevant form, CRM, or messaging system. Client-specific workflows are configured using the information and instructions provided by the client.

Consent is never a condition of purchase or doing business with us.

5.3 Opt-Out Instructions

You may opt out of receiving SMS messages from us at any time by:

Upon receiving your opt-out request, we will process it promptly. You may receive a one-time confirmation message acknowledging the request.

5.4 HELP and Support

For assistance with our SMS messaging program, you may:

5.5 Message and Data Rates

Standard message and data rates may apply to any SMS messages sent to or received from us. Please contact your wireless carrier for details about your text messaging or data plan.

5.6 Carrier Disclaimer

Mobile carriers are not liable for delayed or undelivered messages.

6. Data Sharing and Disclosure

HILLSIDE WEB DESIGN LLC does not sell, rent, lease, or trade your personal information or SMS opt-in data to any third parties for their marketing or promotional purposes.

We may share your information only in the following limited circumstances:

6.1 Service Providers

We may share your information with trusted third-party service providers who assist us in delivering our services, including:

  • SMS gateway and messaging platform providers (for message delivery)
  • CRM, lead-routing, and workflow providers (for data management, storage, and configured business workflows)
  • AI and telephony service providers (for voice assistant functionality)
  • Cloud hosting providers (for secure data storage)

We select providers that support the configured service and use reasonable steps to limit access and use to service delivery, operations, security, or other permitted purposes.

6.2 Business Client Disclosure

When you submit a lead, contact a business, request a review, or call a business using a Hillside-supported workflow, information may be shared with that business owner or authorized representative through the configured CRM, email, SMS, inbox, dashboard, or other delivery channel. This supports business follow-up, lead management, appointment handling, reputation management, or call management.

We may disclose your personal information if required to do so by law, regulation, legal process, or governmental request, or when we believe in good faith that disclosure is necessary to:

  • Comply with applicable law or legal obligations
  • Protect and defend the rights, property, or safety of HILLSIDE WEB DESIGN LLC, our clients, or the public
  • Enforce our terms and conditions or other agreements
  • Detect, prevent, or address fraud, security, or technical issues

7. Data Security

We implement reasonable and appropriate technical, administrative, and organizational security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption: Data is encrypted in transit and at rest where technically feasible
  • Access Controls: Access to personal data is restricted to authorized personnel and service providers on a need-to-know basis
  • Secure Storage: Personal data is stored using reputable cloud-based services with industry-standard security certifications
  • Regular Review: We periodically review and update our security practices to address emerging threats

While we strive to protect your personal information, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security but are committed to using commercially reasonable efforts to protect your data.

8. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by applicable law. Specifically:

  • AI Call Summary Data: Call summary data sent through a configured channel is retained as long as necessary to support business operations and client service obligations, subject to applicable legal or compliance requirements.
  • Client business data: Contacts, leads, customer records, form submissions, review information, and related service data are automatically made available to the client through a reasonable export when the client service ends. Hillside retains client service data for 30 days after service ends, after which it may be deleted, subject to legal, compliance, accounting, security, or other records that must be retained longer.
  • Prospective Customer (Lead) Data: Lead information may be retained in the relevant CRM for the duration of the business relationship or sales engagement, subject to applicable deletion requests and legal requirements.
  • Consent Records: Records of opt-in and opt-out consent may be retained for the period reasonably needed to document messaging preferences and satisfy applicable legal or compliance requirements.
  • SMS Interaction Data: Message logs and delivery data may be retained in accordance with the needs of the configured service, carrier requirements, and applicable legal or compliance requirements.

Upon expiration of the applicable retention period, or upon a valid deletion request, personal data is securely deleted or anonymized.

9. Cookies and Website Tracking

If you visit our website, we may use cookies and similar tracking technologies to improve your browsing experience, analyze website traffic, and understand how visitors use our site. You can control cookie preferences through your browser settings.

For more information, refer to the cookie settings available on our website.

10. Your Rights and Choices

Depending on your jurisdiction, you may have certain rights regarding your personal information, including:

  • Right to Access: You may request a copy of the personal information we hold about you.
  • Right to Correction: You may request that we correct any inaccurate or incomplete personal information.
  • Right to Deletion: You may request that we delete your personal information, subject to certain legal exceptions.
  • Right to Opt Out of SMS: You may opt out of receiving SMS messages at any time by replying STOP or contacting us directly.
  • Right to Withdraw Consent: You may withdraw your consent for data processing at any time, without affecting the lawfulness of processing conducted prior to withdrawal.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

For California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including:

  • The right to know what personal information we collect, use, and disclose
  • The right to request deletion of your personal information
  • The right to opt out of the sale or sharing of your personal information (note: we do not sell or share your personal information)
  • The right to non-discrimination for exercising your rights

To exercise any of these rights, please contact us using the information in Section 13 below.

11. Children’s Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child under 18, we will take steps to promptly delete that information. If you believe a child has provided us with personal information, please contact us immediately.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable laws. When we make material changes, we will:

  • Update the “Last Updated” date at the top of this Privacy Policy
  • Notify affected individuals via SMS or other appropriate communication channels when feasible

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our services after any changes constitutes your acceptance of the updated Privacy Policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

HILLSIDE WEB DESIGN LLC Email: alex@hillsidewebdesign.com Phone: 719-452-9475

14. Compliance

This Privacy Policy addresses privacy and messaging topics relevant to Hillside’s current services. The applicable requirements depend on the facts, parties, providers, message content, and jurisdictions involved. Relevant laws, rules, and industry guidance may include:

  • Telephone Consumer Protection Act (TCPA)
  • FCC Regulations (including rules applicable to AI-generated voice communications)
  • Cellular Telecommunications Industry Association (CTIA) Messaging Guidelines
  • California Consumer Privacy Act (CCPA) / California Privacy Rights Act (CPRA)
  • CAN-SPAM Act
  • The Campaign Registry (TCR) and A2P 10DLC Registration Requirements